There are a number of reasons why weight loss is difficult. One of the most common ones is motivation. When you start a new weight loss regime, or exercise program, chances are that you are going to be gung-ho and highly motivated. By the third week you will find that interest is waning and by the fifth week you will be right back where you started. How can you stay motivated? Plan to reward yourself. When you lose five pounds, treat yourself to a manicure. When you have shed twenty pounds, go to a hockey game. (No food rewards) Set real achievable goals. ...